POPX (initial version)
PopX is an emerging global designer toy brand and trendy collectibles e-commerce platform operating under the tagline "Pop the Box, Unlock the Unseen." It integrates IP incubation, limited product drops, a secondary marketplace, and community-driven marketing into a unified ecosystem.
My Role
Lead Designer
System Builder
Motion Maker
Tools
Figma
Rive
After Effects
Timeline
2025
Landing Page Concept
Concept A — IP-Centric Hero
This concept introduced PopX through its original collectible IPs, positioning the brand around creativity, storytelling, and character building. Vibrant 3D characters and colorful visuals immediately showcased the diversity of the three core IP series, helping users understand PopX’s IP incubation strategy while creating an approachable, playful, and emotionally engaging first impression. The emphasis was placed on the collectible universe rather than the purchasing experience.
Concept B — Blind Box & Brand-Centric Hero (Selected)
The selected concept shifted the focus from individual characters to the excitement of the PopX ecosystem itself. Centered around the blind box reveal, oversized branding, and the tagline “Pop the Box, Unlock the Unseen,” the hero experience emphasized anticipation, exclusivity, and discovery before introducing the products. This direction better reflected PopX’s business model of limited drops, collectible culture, and community participation, creating a stronger and more memorable brand identity for a global designer toy platform.
Key Pages
Lucky Pop
Lucky Pop was designed as a gamified engagement feature that extends the PopX ecosystem beyond product purchasing. Through a blind draw mechanism, users can unlock points and collectible rewards, creating a rewarding progression system that increases retention, encourages repeat interactions, and strengthens long-term community participation.
Blind Box Shop
The Shop experience transforms traditional blind box shopping into an interactive discovery process. Through the Shake for Hints mechanic, users can gather clues about what a box does not contain before making a purchase, creating a more engaging and strategic collecting experience.
Mobile Version
The mobile experience adapts PopX’s core flows — onboarding, Lucky Pop, blind box drops, Pick a Box, and Shake for Hints — into a focused, thumb-friendly layout, keeping the brand’s playful energy while making collecting effortless on the go.
