Infomon
Infomon introduces digital pets as emotional connectors, allowing players to care for pets while browsing Twitter. Pets' journeys are filled with randomness, bringing back unseen tweets. Before a pet's Twitter journey, users prepare props affecting the rewards and tweet content. Utilizing AI, the system refines the pet-gathered content for users to collect, which then feeds pets for more tailored content. Random encounters with pets while browsing Twitter add to the fun. The design maintains a classic 8-bit pixel style with adorable pet characters and animations to attract user engagement.
My Role
Lead Designer
System Builder
Motion Maker
Tools
Figma
Rive
After Effects
Timeline
2024 - 2025
Key Pages
Browser Extension
The browser extension serves as the entry point to the Infomon ecosystem, combining a nostalgic Game Boy-inspired interface with onboarding and progression mechanics. Users adopt their first companion, send it on adventures to discover X posts aligned with their interests, and earn rewards through daily tasks, referrals, and exploration, creating an engaging loop that encourages long-term retention.
Infomon Cards
To introduce the Infomon universe before gameplay begins, I designed a collectible card series that showcases each pet's identity, rarity, and unique characteristics. These cards help users become familiar with the creatures while reinforcing the game's world-building and collectible appeal before they begin exploring and capturing companions.
Traveling Companion
The traveling companion integrates directly into the X browsing experience, allowing users' pets to accompany them while exploring content. During each journey, pets return with rewards and experience, while users encounter new creatures that can be discovered and collected, seamlessly blending social media browsing with gameplay.
Pet Capture & Battle System
Infomon transforms content browsing into an interactive collecting experience by introducing randomly appearing creatures across X. Users can capture pets using a skill-based targeting mechanic, while rarer creatures offer greater long-term collectible value. Captured pets can also compete to occupy creators' profile pages, generating in-game rewards and adding a competitive layer to the ecosystem.
Pet Progression & Marketplace
To deepen long-term engagement, the progression system introduced pet leveling, collectible eggs, and an in-game marketplace. Adventure rewards can be used to upgrade companions, hatch increasingly rare creatures, and purchase equipment that enhances both exploration and battle performance, creating a sustainable in-game economy.
NFT Lucky Draw Event
To celebrate major milestones and reward active community members, we launched a limited-time NFT lucky draw event. The campaign combined collectible rewards with gamified mechanics to increase participation, strengthen community engagement, and introduce users to Infomon's evolving digital collectible ecosystem.
Annual Recap Campaign
To encourage organic sharing and community growth, we launched an annual recap campaign that visualized each user's journey throughout the year. Departing from Infomon's signature pixel-art aesthetic, the campaign adopted bold dopamine-inspired colors and meme-style character illustrations, creating highly shareable social content that significantly amplified user-generated promotion across platforms.
